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We have a seasoned team of dedicated professionals who have ridden every significant wave that the ad industry has seen over the past 30 years. We built our careers with clutter-busting television commercials that overcame trigger-happy remote controllers, fast-fowarding VCRs and ad-skipping TiVos. We’ve designed eye-catching outdoor boards that were painted, paper, vinyl and now digital. Over the years we’ve designed clean, muscular logos that were simple, complex, and sometimes swooshy. We’ve written comprehensive media plans for TV networks, cable stations and now, Web-based HuluTM;. Over the years, we have learned not only to be flexible, but to be vigilant. We believe that traditional advertising still has a place in this increasingly digital world. And we believe we have the folks who still know how to leverage it for your brand.

Brand Strategy

Strategic planning is where branding begins. Before we develop that pretty ad or create that whiz bang Web banner, we put our heads together and analyze your brand, its assets, its history and its culture. We look at your audience; we check their vitals and read their minds. Then we look at the competitive landscape. We put it all in a Cuisinart® and blend vigorously. The result: a simple, succinct, brand positioning.

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