The 4D process exists to help us find better solutions...
...and focus our understanding of consumer behaviours around you—the brand.
We call our process 4D for reasons that will become obvious. It’s not alchemy. It’s not science. Nor is it pseudo-science. In fact, it’s a combination of commonsense, intellectual rigour and focussed creativity that leads us to new insights about the brand, the consumer and the unique language they share.
Our clients tell us that our process—our methodology—is characterized by thoroughness, attention to detail, intelligence, experience, originality and collaboration.
We work with brands and consumers to find, explore and develop those connections and narratives that promise to change behaviours for the better.
We don’t impose our will, or indeed a house style, on any project. We don’t arrive at a brief with preconceptions or ready-made ideas. We don’t do anything just for the sake of it.
This is how the 4D process works: See next page
Trade and marketing services
Translating brands into consumer experience
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