INFLUENCING THE WORLD AROUND YOU
3- The effect we have-
We stay true to our values by regularly taking a closer look at the effect we’re having on the world around us. And the first thing we try to establish is whether our effect is exerting a genuine influence or we’re just flexing our design muscles in public.
But influence in itself is not the ultimate measure of our success. Influence can be a word in your ear, a gun to your head, a groundswell of opinion, a shining example, a bribe, an idea that seizes the collective imagination, an invention, a manipulation, a threat, an inducement or a mandate.
The influence we want to have—the legacy we want to leave—must be to deliver lasting, positive change. Something that makes a real difference to both the consumer and the brand. Something that delivers bottom-line benefits from top-line thinking.
By putting the consumer at the heart of everything we do—and by putting ourselves in the place of the consumer—we’re able to create design solutions that meet real needs by providing something experientially better. We create consumer experiences that fire the imagination, tap into hidden desires, heighten aspirations and give consumers control of the choices they make. We create consumer experiences that motivate consumers to come back for more—and keep coming back. And that’s the yardstick by which we measure our effect on the world and our success as a brand communications business.
Power lasts 10 years, influence lasts 1000
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Translating brands into consumer experience
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